Triumph Essence Brand Book SS 2013
As seasonally required, Triumph had a need for a new Brand Book for Spring/Summer 2013 to introduce their new collection. Therefore there was an photo shoot with Helena Christensen and other models, that follows the concept to create special atmosphere by usage of a special light situation. Furthermore the addition of glows emphasizes this impression and visualizes the feeling of luxurious sexiness. As a teamwork in the studio, we created different handmade collages in combination with digital artwork to support Triumph love for their work and awareness of materials. Additionally we used a sans-serif light typeface to be modern as well as unique and placed informations based on a flexible grid. As nice accessory, color/material charts can be found under each item, to give a better impression. This project was created on behalf of minigram – Studio für Markendesign.