GORE — Rebranding of Fabrics Division
At the end of 2012, after an agency screening, minigram was commissioned with the »GORE Brand Project for Fabrics «. The task was to develop the entire brand architecture of the fabrics division, the core business area of W.L. Gore & Associates with a sales volume of over 1 billion dollars p.a., to be checked and in terms of complexity as well to simplify the design elements.