I am Katrin, UX/UI Designer, with a strong product mindset and a soft spot for making complex things feel simple.
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Hello, nice to meet you!
I design digital products where clarity matters — SaaS platforms, mobile apps and systems people rely on without wanting to think about them. I work at the intersection of user needs, business goals and technical realities, where alignment makes the difference.
I’ve owned end-to-end design for B2B and B2C products, led redesigns of complex platforms, launched mobile apps from scratch and built scalable design systems. Additionally, I’m experienced in shaping strategy at a high level and diving into details when they truly matter.
Collaboration is central to how I work. I partner closely with product and engineering, ask uncomfortable but necessary questions and enjoy turning ambiguity into shared understanding — without losing momentum or empathy for users.
I know when to be pragmatic, when to advocate for craft and when “good enough” is exactly right. I’m driven by real impact: clearer workflows, fewer support requests, more confident users, and teams that are proud of what they ship.
And yes — I firmly believe that a good sense of humour (and a genuine smile) makes complex problem-solving a lot more enjoyable.
I’ve owned end-to-end design for B2B and B2C products, led redesigns of complex platforms, launched mobile apps from scratch and built scalable design systems. Additionally, I’m experienced in shaping strategy at a high level and diving into details when they truly matter.
Collaboration is central to how I work. I partner closely with product and engineering, ask uncomfortable but necessary questions and enjoy turning ambiguity into shared understanding — without losing momentum or empathy for users.
I know when to be pragmatic, when to advocate for craft and when “good enough” is exactly right. I’m driven by real impact: clearer workflows, fewer support requests, more confident users, and teams that are proud of what they ship.
And yes — I firmly believe that a good sense of humour (and a genuine smile) makes complex problem-solving a lot more enjoyable.
Want to know more?
OK, let‘s take a deeper look!
My Approach — here’s a snapshot of how I work:
Capabilities
•Product Strategy: Problem framing, business alignment and growth opportunities
•Experience Design: End-to-end design for web & mobile, complex user flows
•Research & Validation: Usability testing, surveys, A/B testing, data-informed iteration
•Technical Literacy: Daily work with engineering, understanding constraints, handoffs, design QA
•Leadership & Influence: Stakeholder management, workshop facilitation and project leadership
•Visual Craft: Design systems, consistency and scalable UI patterns
Personal approach
Personal approach
•Asking the right questions to uncover root causes before designing high-fidelity solutions
•Knowing when to advocate for pixel-perfection and when to move fast to maintain momentum
•Taking ownership, driving initiatives forward and following through reliably
Tools
Figma, Jira, Confluence, Asana, Miro, ChatGPT, Gemini, Adobe Creative Suite
Current playground: tools like Lovable and Claude
Current playground: tools like Lovable and Claude
Languages
•German (native)
•English (business proficiency)
•Spanish (basics)
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Life Before Entering UI/UX Design
Before discovering my passion for the digital world, I spent over a decade working in branding. This background gave me a deep understanding of communication, empathy and how to connect with the diverse international audiences
Leading interdisciplinaryproject teams, I learned early on how to create design solutions that truly serve their target groups. Today, this experience allows me to build digital products that are both user-centered and strategically aligned with brand and business goals.
Having worked in both, agencies and in-house environments, I bring a holistic perspective to every project. I understand how products live within a larger brand ecosystems — and how strong design can shape perception, trust and long-term success.
Leading interdisciplinaryproject teams, I learned early on how to create design solutions that truly serve their target groups. Today, this experience allows me to build digital products that are both user-centered and strategically aligned with brand and business goals.
Having worked in both, agencies and in-house environments, I bring a holistic perspective to every project. I understand how products live within a larger brand ecosystems — and how strong design can shape perception, trust and long-term success.
During this time I worked for phantastic clients such as Triumph, Mercedes-Benz, Mercedes-AMG, GORE® (GORE®-TEX®, GORE®-WINDSTOPPER®), Michelin and BillyBoy.
Clients I have worked for
•GORE
•Mercedes-Benz
•Mercedes-AMG
•Triumph
•Billy Boy
•Michelin
•Sandoz
•Von Rundstedt
•Cornelsen
Collaboration Freelancer
•Brand Pulses
•minigram, Studio für Markendesign